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Feb. 27, 2014

The most crucial component to running an online community is, of course, moderating and responding to comments, conversations and questions.  The Community Manager should have the trifecta of customer service, public relations, and marketing acumen. When managing an online community,…

Nov. 18, 2012

Mobile marketing presents as many perplexing terms and concepts as most other digital tactics such as social media marketing and search engine marketing. But just like social media and SEO, mobile marketing is really not much different than any marketing…

Oct. 11, 2012

Large businesses and brands are integrating social media through their marketing programs but small and even medium sized business are not nearly as active. A study conducted by SMB group this winter showed that while 45% of small business in…

Aug. 29, 2012

Many observers, myself included, have been underwhelmed by the speed at which mobile marketing is making its way into marketing strategies. But that’s about to change. I am tempted to write “late to the party” in describing those that now…

Jul. 12, 2012

Google has integrated Google+ pages into search results. However, just like everything else when it comes to trying to understand Google search results algorithms, it is not clear how Google is ranking these pages. Google is not about to flip…

Jun. 14, 2012

Tip: Use Facebook Ads to drive Like acquisition and engagement, not to generate conversions. Consumers are reluctant to leave the Facebook environment. Advertisers who try to direct users off of Facebook will find their conversion rates are considerably lower than…

May. 29, 2012

This post is a long overdue follow-up to a blog post I wrote back in June, 2010. In that post, I complained, kvetched even, that this false notion that what we do on the internet should be more private than…

May. 14, 2012

Consumers in both the United States and Canada are on track to spend record in online purchases in 2012. According to a report by GroupM, online sales per user is expected to push beyond $1,000 in both countries. The projections…

Apr. 11, 2012

Too many brands are ignoring the customer on Facebook. I know – sounds crazy, but it is true. A study concluded at the end of 2011 showed that an alarming number of 50 of the top brands on Facebook were…

Mar. 1, 2012

Yesterday, Facebook announced that the Timeline is coming to brand pages. March 30th! Whether you’re ready or not. Better said, whether you “like it or not.” I say better said, because “like it or not” serves as a useful double…