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Jul. 17, 2017

Owning an ecommerce store means you have an asset on your hands that is ready to make you money. But to ensure your online store delivers a profitable business, there are some essential factors you need to consider. There are…

Jun. 30, 2016

Courtesy of Hootsuite If a video is posted to YouTube, but gets zero views, does it even exist? This is the eternal question for any video marketer. With 300 hours of video uploaded to the platform every minute, it can be tough…

May. 29, 2016

Mobile video is a fast-growing ad format, and many brands are rushing specifically to create video ads for native mobile environments like Facebook or Instagram feeds. Research suggests that viewing such ads improves a variety of metrics, from recall to…

May. 10, 2016

It is almost unanimous. According to a recent survey conducted by Social Fresh, nearly 96% of all social media marketers surveyed felt that Facebook produced the best ROI of all the social media platforms. Twitter came a distant second at close…

Feb. 27, 2014

The most crucial component to running an online community is, of course, moderating and responding to comments, conversations and questions.  The Community Manager should have the trifecta of customer service, public relations, and marketing acumen. When managing an online community,…

Nov. 18, 2012

Mobile marketing presents as many perplexing terms and concepts as most other digital tactics such as social media marketing and search engine marketing. But just like social media and SEO, mobile marketing is really not much different than any marketing…

Oct. 11, 2012

Large businesses and brands are integrating social media through their marketing programs but small and even medium sized business are not nearly as active. A study conducted by SMB group this winter showed that while 45% of small business in…

Aug. 29, 2012

Many observers, myself included, have been underwhelmed by the speed at which mobile marketing is making its way into marketing strategies. But that’s about to change. I am tempted to write “late to the party” in describing those that now…

Jul. 12, 2012

Google has integrated Google+ pages into search results. However, just like everything else when it comes to trying to understand Google search results algorithms, it is not clear how Google is ranking these pages. Google is not about to flip…

Jun. 14, 2012

Tip: Use Facebook Ads to drive Like acquisition and engagement, not to generate conversions. Consumers are reluctant to leave the Facebook environment. Advertisers who try to direct users off of Facebook will find their conversion rates are considerably lower than…