When establishing keywords for your search marketing efforts, make sure to look at the KEI ratio - which stands for keyword effective index. This is a ratio of search volume over search results. It will allow you to find the keywords that have strong search volume, with relatively low competition!
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01/31/2010
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Digital Marketing Tips
| When you try to communicate your message through Twitter, keep in mind how quickly the conveyor belt of Tweets moves around. Just like someone listening to the radio, if your ad does not play while they're listening, they won't hear it. This is why when we buy radio spots, we run them with a great deal of frequency. Treat Twitter the same way. Repeat your Tweet!! Alot! View more digital tips |
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