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Monthly Archives: November 2010

Nov. 30, 2010

Cyber Monday numbers are in from Coremetrics and as expected, the results are even more encouraging than a pretty strong showing on Black Friday. Cyber Monday 2010 saw nearly a 20% increase in online sales from the same day last…

Nov. 28, 2010

The initial Black Friday reports are in from Coremetrics. Online shopping saw a huge boost with spending increasing 15.9% from a year ago. The average order was also up 12.1% from $170.19 to $190.80. Health and beauty saw some very…

Nov. 20, 2010

We learned yesterday that SCVNGR, a direct competitor to Foursquare, is being used by Coke to target teens in Simon Malls across the United States on Black Friday. SCVNGR is a location-based mobile game platform that allows players to collect…

Nov. 17, 2010

Twitter is finally going to be releasing Analytics tools which will allow users to learn which Tweets are most influential, which caused people to unfollow, what gained the most @mentions and retweets and a great deal more. Tools, both paid…

Nov. 16, 2010

There is no doubt that Facebook’s unveiling of their new messaging system, revealed yesterday, will ripple through the business world. We’re just not quite sure yet exactly how. But email marketers should be the first to take notice, as their…

Nov. 15, 2010

I was speaking with a client the other day who wanted very badly for us to create him a business page on Facebook. The first question I ask a client who asks for this is “what is it for?” Invariably,…