Cyber Monday numbers are in from Coremetrics and as expected, the results are even more encouraging than a pretty strong showing on Black Friday.
Cyber Monday 2010 saw nearly a 20% increase in online sales from the same day last year, and the average order was increased by almost $15 per sale, or an 8.3% lift.
Online sales on Monday were up 31.1% from Friday's totals. The average order value was also up from Friday - from $190.80 to $194.89, a 2.1% increase. And if Friday was a mix of browsing and shopping, yeseterday was much more about buying, with 21.5% more sessions resulting in a purchase compared to Friday.
Mobile traffic was not as prevalent yesterday as it was on Friday, but still mobile did make a splash in the online sales metrics in 2010. Mobile accounted for 2.25% of sales on Cyber Monday, down from the 3.18% on Friday.
According to Coremetrics consumers flocked online, with shopping momentum hitting its peak at 9:00 am PST/noon EST. But consumer shopping maintained stronger momentum throughout the day than on Cyber Monday 2009.
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