Marketing in an Interactive World

Cyber Monday Sales Up Nearly 20% in 2010

Cyber Monday numbers are in from Coremetrics and as expected, the results are even more encouraging than a pretty strong showing on Black Friday.

Cyber Monday 2010 saw nearly a 20% increase in online sales from the same day last year, and the average order was increased by almost $15 per sale, or an 8.3% lift.

Black Friday Sees Big Increase in Online Spending

The initial Black Friday reports are in from Coremetrics. Online shopping saw a huge boost with spending increasing 15.9% from a year ago. The average order was also up 12.1% from $170.19 to $190.80.

SCVNGR Continues to Mark Its Territory

We learned yesterday that SCVNGR, a direct competitor to Foursquare, is being used by Coke to target teens in Simon Malls across the United States on Black Friday.

SCVNGR is a location-based mobile game platform that allows players to collect points, complete challenges, earn badges and broadcast to what they are up to on Facebook and Twitter. By completing challenges, players can unlock badges and earn real free items or discounts.

Twitter To Provide Free Analytics

Twitter is finally going to be releasing Analytics tools which will allow users to learn which Tweets are most influential, which caused people to unfollow, what gained the most @mentions and retweets and a great deal more. 

Email Marketers Need to Pay Attention to New Facebook Messaging

There is no doubt that Facebook's unveiling of their new messaging system, revealed yesterday, will ripple through the business world. We're just not quite sure yet exactly how. But email marketers should be the first to take notice, as their world is very likely to feel some seismic effect from this change.

Don't Just Update Your Audience. Engage!

I was speaking with a client the other day who wanted very badly for us to create him a business page on Facebook. The first question I ask a client who asks for this is "what is it for?" Invariably, the response is "you tell me, you're the expert and everyone seems to have one. I feel like we're missing out."