It seems now that LinkedIn has finally positioned themselves as the primary social network for b2b. It wasn't always this way, in fact up until recently, myself and others considered LinkedIn to be a job bulletin board on steroids. But LinkedIn's new "Company Pages" has helped to change that perception in a hurry.
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Canada's new anti-spam legislation, referred to as FISA - the Fighting Internet and Wireless Spam Act - was passed in mid-December and is expected to come into law later this year. Most expected new anti-spam laws to require marketers to obtain actual expressed consent before adding any email address to their marketing lists. Pardon me if this sounds confusing, but in some ways FISA requires this, but in some circumstances, it allows for implied consent, which, when read into further, actually seems to create a much more liberal approach. Allow me to explain:
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