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Monthly Archives: July 2011

Jul. 6, 2011

One of the top activities on smartphones is search. It is becoming increasingly important for marketers to take a serious look at extending paid search campaigns from the desktop web to the mobile web, especially as improvements in the quality…

Jul. 5, 2011

This is probably something most brand marketers don’t want to hear, but it needs to be said. A “Like” on Facebook or a “Follow” on Twitter is not “mission accomplished.” It is just the beginning of the mission itself. It…