One of the top activities on smartphones is search. It is becoming increasingly important for marketers to take a serious look at extending paid search campaigns from the desktop web to the mobile web, especially as improvements in the quality of mobile devices are happening simultaneously with the more affordable access through aggressively priced data plans.
Continue reading "Mobile Paid Search Connects Deeper into Purchase Funnel" »
This is probably something most brand marketers don't want to hear, but it needs to be said. A "Like" on Facebook or a "Follow" on Twitter is not "mission accomplished." It is just the beginning of the mission itself. It is essentially "I want to get to know you better," nothing more. Or, if it is a case, for instance, where a Facebook Like was achieved in exchange for a discount or entry into a contest or sweepstakes, all you have done is bought her a drink. The tough part is getting her to go home with you, and then, fall in love with you!
Continue reading "Community Management is Key to Fostering Loyalty" »
