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Posts under Digital Tips Category

Jun. 14, 2012

Tip: Use Facebook Ads to drive Like acquisition and engagement, not to generate conversions. Consumers are reluctant to leave the Facebook environment. Advertisers who try to direct users off of Facebook will find their conversion rates are considerably lower than…

Mar. 1, 2010

So many marketers tend to forget the basics when they try to wrap their heads around the digital space. While social marketing can offer some direct benefits to your bottom line sales, it is much more effective if viewed as…

Feb. 11, 2010

When you try to communicate your message through Twitter, keep in mind how quickly the conveyor belt of Tweets moves around. Just like someone listening to the radio, if your ad does not play while they’re listening, they won’t hear…

Feb. 9, 2010

Especially with most email programs removing all images by default in an html email or newsletter, the formulation of a proper, well written subject line and header line for your email is of utmost importance if you want to help ensure…

Jan. 31, 2010

When establishing keywords for your search marketing efforts, make sure to look at the KEI ratio – which stands for keyword effective index. This is a ratio of search volume over search results. It will allow you to find the…