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Posts under Mobile Marketing Category

Nov. 18, 2012

Mobile marketing presents as many perplexing terms and concepts as most other digital tactics such as social media marketing and search engine marketing. But just like social media and SEO, mobile marketing is really not much different than any marketing…

Aug. 29, 2012

Many observers, myself included, have been underwhelmed by the speed at which mobile marketing is making its way into marketing strategies. But that’s about to change. I am tempted to write “late to the party” in describing those that now…

Jul. 6, 2011

One of the top activities on smartphones is search. It is becoming increasingly important for marketers to take a serious look at extending paid search campaigns from the desktop web to the mobile web, especially as improvements in the quality…