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Posts under Online Advertising Category

Jun. 14, 2012

Tip: Use Facebook Ads to drive Like acquisition and engagement, not to generate conversions. Consumers are reluctant to leave the Facebook environment. Advertisers who try to direct users off of Facebook will find their conversion rates are considerably lower than…

May. 14, 2012

Consumers in both the United States and Canada are on track to spend record in online purchases in 2012. According to a report by GroupM, online sales per user is expected to push beyond $1,000 in both countries. The projections…

Jun. 21, 2010

I recall sitting at a breakfast group meeting at the Marshes in Ottawa ten years ago almost to the day. I can not for the life of me remember who was speaking, but the topic of the discussion has stayed…

Dec. 28, 2009

My father was reading the Sun Sentinel (a great newspaper by the way) when he commented on a Best Buy advertisement that he seemed to really like. Then I gave him my professional opinion. This was a classic example of…

Dec. 17, 2009

While online advertising, has its pitfalls, one benefit that makes it such an attractive medium is the enabling technology to retarget ad respondents. Yet nearly one-half of specialized marketers told Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) in August 2009…