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Posts under Search Engine Optimization (SEO) Category

Jul. 6, 2011

One of the top activities on smartphones is search. It is becoming increasingly important for marketers to take a serious look at extending paid search campaigns from the desktop web to the mobile web, especially as improvements in the quality…

Jan. 31, 2010

When establishing keywords for your search marketing efforts, make sure to look at the KEI ratio – which stands for keyword effective index. This is a ratio of search volume over search results. It will allow you to find the…

Dec. 10, 2009

Yahoo will be integrating recent tweets for hot search topics starting today. This comes on the heels of Monday’s announcement by Google that they will be integrating content from Twitter and Facebook into their search results. The long-term plan for Yahoo search…