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Posts under Social Media Category

Jul. 12, 2012

Google has integrated Google+ pages into search results. However, just like everything else when it comes to trying to understand Google search results algorithms, it is not clear how Google is ranking these pages. Google is not about to flip…

Jun. 14, 2012

Tip: Use Facebook Ads to drive Like acquisition and engagement, not to generate conversions. Consumers are reluctant to leave the Facebook environment. Advertisers who try to direct users off of Facebook will find their conversion rates are considerably lower than…

Apr. 11, 2012

Too many brands are ignoring the customer on Facebook. I know – sounds crazy, but it is true. A study concluded at the end of 2011 showed that an alarming number of 50 of the top brands on Facebook were…

Mar. 1, 2012

Yesterday, Facebook announced that the Timeline is coming to brand pages. March 30th! Whether you’re ready or not. Better said, whether you “like it or not.” I say better said, because “like it or not” serves as a useful double…

Feb. 6, 2012

A very respected colleague of mine said to me recently; “I don’t really believe much in social media. I think companies are using it mainly because they are afraid they are missing something if they don’t.” Because I feel so…

Jul. 5, 2011

This is probably something most brand marketers don’t want to hear, but it needs to be said. A “Like” on Facebook or a “Follow” on Twitter is not “mission accomplished.” It is just the beginning of the mission itself. It…

Apr. 28, 2011

Earlier this month, Marketing Magazine announced that Twitter is considering pages for brands, much like the kind that Facebook has been offering for years. The non-committal “considering” by Twitter is an obvious attempt at crowd sourcing the reaction to taking…

Jan. 12, 2011

It seems now that LinkedIn has finally positioned themselves as the primary social network for b2b. It wasn’t always this way, in fact up until recently, myself and others considered LinkedIn to be a job bulletin board on steroids. But LinkedIn’s new “Company Pages” has helped to change that perception in a hurry.

Nov. 20, 2010

We learned yesterday that SCVNGR, a direct competitor to Foursquare, is being used by Coke to target teens in Simon Malls across the United States on Black Friday. SCVNGR is a location-based mobile game platform that allows players to collect…

Nov. 17, 2010

Twitter is finally going to be releasing Analytics tools which will allow users to learn which Tweets are most influential, which caused people to unfollow, what gained the most @mentions and retweets and a great deal more. Tools, both paid…