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Posts under Facebook Category

Jun. 14, 2012

Tip: Use Facebook Ads to drive Like acquisition and engagement, not to generate conversions. Consumers are reluctant to leave the Facebook environment. Advertisers who try to direct users off of Facebook will find their conversion rates are considerably lower than…

Apr. 11, 2012

Too many brands are ignoring the customer on Facebook. I know – sounds crazy, but it is true. A study concluded at the end of 2011 showed that an alarming number of 50 of the top brands on Facebook were…

Mar. 1, 2012

Yesterday, Facebook announced that the Timeline is coming to brand pages. March 30th! Whether you’re ready or not. Better said, whether you “like it or not.” I say better said, because “like it or not” serves as a useful double…

Jul. 5, 2011

This is probably something most brand marketers don’t want to hear, but it needs to be said. A “Like” on Facebook or a “Follow” on Twitter is not “mission accomplished.” It is just the beginning of the mission itself. It…

Nov. 16, 2010

There is no doubt that Facebook’s unveiling of their new messaging system, revealed yesterday, will ripple through the business world. We’re just not quite sure yet exactly how. But email marketers should be the first to take notice, as their…

May. 5, 2010

I have received a lot of questions from people asking me what this new Facebook “Like” button is all about. In the simplest of terms, “Like” has replaced the word “Fan.” But there is more too it than just that….

Feb. 8, 2010

It is a well known fact by now that women are more likely to shop online than men.┬áSince the majority of women choose motherhood, and since the age demographic of the typical online female shopper is smack dab in the…

Dec. 11, 2009

Many of you may have noticed a message when you logged into Facebook this week which explained and walked you through the new privacy settings. Facebook is giving its users much greater control over who is allowed to see your…