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Posts under Twitter Category

Jul. 5, 2011

This is probably something most brand marketers don’t want to hear, but it needs to be said. A “Like” on Facebook or a “Follow” on Twitter is not “mission accomplished.” It is just the beginning of the mission itself. It…

Apr. 28, 2011

Earlier this month, Marketing Magazine announced that Twitter is considering pages for brands, much like the kind that Facebook has been offering for years. The non-committal “considering” by Twitter is an obvious attempt at crowd sourcing the reaction to taking…

Nov. 17, 2010

Twitter is finally going to be releasing Analytics tools which will allow users to learn which Tweets are most influential, which caused people to unfollow, what gained the most @mentions and retweets and a great deal more. Tools, both paid…

Apr. 16, 2010

Twitter announced this week the launch of “Twitter Ads.” Tweets can now be promoted through a pay-per-click model very similar to that of social or search ads. The difference is that the social relevancy of the Tweet to the key…

Feb. 11, 2010

When you try to communicate your message through Twitter, keep in mind how quickly the conveyor belt of Tweets moves around. Just like someone listening to the radio, if your ad does not play while they’re listening, they won’t hear…

Dec. 28, 2009

This story of how a customer’s Tweet and PF Chang’s happening to be following that customer on Twitter is my pick as the best Twitter business story of 2009.    

Dec. 15, 2009

Twitter is about to introduce some key features for business as they are fully aware of how important it is to offer some concrete marketing tools within its core functionality. The first of these is a feature called “contributors”, currently…

Dec. 10, 2009

Yahoo will be integrating recent tweets for hot search topics starting today. This comes on the heels of Monday’s announcement by Google that they will be integrating content from Twitter and Facebook into their search results. The long-term plan for Yahoo search…