Digital Marketing Tip:
Tip: Use Facebook Ads to drive Like acquisition and engagement, not to generate conversions. Consumers are reluctant to leave the Facebook environment. Advertisers who try to direct users off of Facebook will find their conversion rates are considerably lower than if they try to keep them within the Facebook environment. For ads that promote Like acquisition, action can be taken directly on the ad without the user having to leave Facebook. Ads that promote engaging content are more intertwined with the Facebook culture of sharing. Just make sure that the content is engaging – meaning something someone would want to share along.