Marketing in an Interactive World

Digital Tip: Use Social for Brand Building, Not Direct Response!

So many marketers tend to forget the basics when they try to wrap their heads around the digital space. While social marketing can offer some direct benefits to your bottom line sales, it is much more effective if viewed as a brand building strategy through engaging your customers online.

Digital Tip: Treat Twitter Like Radio Advertising

When you try to communicate your message through Twitter, keep in mind how quickly the conveyor belt of Tweets moves around. Just like someone listening to the radio, if your ad does not play while they're listening, they won't hear it. This is why when we buy radio spots, we run them with a great deal of frequency. Treat Twitter the same way. Repeat your Tweet!! Alot!

Digital Tip: Subject and Header Lines Key to Successful Email Campaign

Especially with most email programs removing all images by default in an html email or newsletter, the formulation of a proper, well written subject line and header line for your email is of utmost importance if you want to help ensure good open rates.

You can have all the best call out graphics in the world in your email, but no one will see them unless they choose to download the images of the email. That is why you need to hook them with a strong subject line and then ensure your header line speaks to the value of the email you are sending. If your header line simply says "having trouble viewing, view as web page," you are missing the point. A line should always appear below that summarizing the key offer or key points of the email to entice the receiver to get the full experience.