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Feb. 6, 2012

A very respected colleague of mine said to me recently; “I don’t really believe much in social media. I think companies are using it mainly because they are afraid they are missing something if they don’t.” Because I feel so…

Jul. 6, 2011

One of the top activities on smartphones is search. It is becoming increasingly important for marketers to take a serious look at extending paid search campaigns from the desktop web to the mobile web, especially as improvements in the quality…

Jul. 5, 2011

This is probably something most brand marketers don’t want to hear, but it needs to be said. A “Like” on Facebook or a “Follow” on Twitter is not “mission accomplished.” It is just the beginning of the mission itself. It…

Apr. 28, 2011

Earlier this month, Marketing Magazine announced that Twitter is considering pages for brands, much like the kind that Facebook has been offering for years. The non-committal “considering” by Twitter is an obvious attempt at crowd sourcing the reaction to taking…

Jan. 12, 2011

It seems now that LinkedIn has finally positioned themselves as the primary social network for b2b. It wasn’t always this way, in fact up until recently, myself and others considered LinkedIn to be a job bulletin board on steroids. But LinkedIn’s new “Company Pages” has helped to change that perception in a hurry.

Jan. 10, 2011

Canada’s new anti-spam legislation, referred to as FISA – the Fighting Internet and Wireless Spam Act - was passed in mid-December and is expected to come into law later this year. Most expected new anti-spam laws to require marketers to obtain actual expressed…

Dec. 3, 2010

From CMA Watching Brief: The creation of a compulsory, universal do-not-track mechanism that would threaten e-commerce by giving consumers the type of control they gained over marketers with the national do-not-call registry is picking up speed. Most recently, the U.S….

Nov. 30, 2010

Cyber Monday numbers are in from Coremetrics and as expected, the results are even more encouraging than a pretty strong showing on Black Friday. Cyber Monday 2010 saw nearly a 20% increase in online sales from the same day last…

Nov. 28, 2010

The initial Black Friday reports are in from Coremetrics. Online shopping saw a huge boost with spending increasing 15.9% from a year ago. The average order was also up 12.1% from $170.19 to $190.80. Health and beauty saw some very…

Nov. 20, 2010

We learned yesterday that SCVNGR, a direct competitor to Foursquare, is being used by Coke to target teens in Simon Malls across the United States on Black Friday. SCVNGR is a location-based mobile game platform that allows players to collect…