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Nov. 17, 2010

Twitter is finally going to be releasing Analytics tools which will allow users to learn which Tweets are most influential, which caused people to unfollow, what gained the most @mentions and retweets and a great deal more. Tools, both paid…

Nov. 16, 2010

There is no doubt that Facebook’s unveiling of their new messaging system, revealed yesterday, will ripple through the business world. We’re just not quite sure yet exactly how. But email marketers should be the first to take notice, as their…

Nov. 15, 2010

I was speaking with a client the other day who wanted very badly for us to create him a business page on Facebook. The first question I ask a client who asks for this is “what is it for?” Invariably,…

Jun. 21, 2010

I recall sitting at a breakfast group meeting at the Marshes in Ottawa ten years ago almost to the day. I can not for the life of me remember who was speaking, but the topic of the discussion has stayed…

May. 11, 2010

Apple recently announced that they have absolutely no plans to enable Flash content on iPhones, iPods or iPads and this has made everyone in our business re-think the utilization of Flash in web content. But the more conventional wisdom would…

May. 5, 2010

I have received a lot of questions from people asking me what this new Facebook “Like” button is all about. In the simplest of terms, “Like” has replaced the word “Fan.” But there is more too it than just that….

Apr. 16, 2010

Twitter announced this week the launch of “Twitter Ads.” Tweets can now be promoted through a pay-per-click model very similar to that of social or search ads. The difference is that the social relevancy of the Tweet to the key…

Mar. 1, 2010

So many marketers tend to forget the basics when they try to wrap their heads around the digital space. While social marketing can offer some direct benefits to your bottom line sales, it is much more effective if viewed as…

Feb. 11, 2010

When you try to communicate your message through Twitter, keep in mind how quickly the conveyor belt of Tweets moves around. Just like someone listening to the radio, if your ad does not play while they’re listening, they won’t hear…

Feb. 9, 2010

As expected, Google announced a big new social initiative to be tied into Gmail called Google Buzz. Google understands that people want to share things in real-time, so they designed Google Buzz to enable Gmail account holders to do just…