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Feb. 9, 2010

Especially with most email programs removing all images by default in an html email or newsletter, the formulation of a proper, well written subject line and header line for your email is of utmost importance if you want to help ensure…

Feb. 8, 2010

Gmail will be announcing tomorrow that they will be making a big leap into the social space. Status updates will be enable through Gmail. While this feature sort of already exists through “away messages,’ the status updates will become real-time…

Feb. 8, 2010

It is a well known fact by now that women are more likely to shop online than men. Since the majority of women choose motherhood, and since the age demographic of the typical online female shopper is smack dab in the…

Jan. 31, 2010

When establishing keywords for your search marketing efforts, make sure to look at the KEI ratio – which stands for keyword effective index. This is a ratio of search volume over search results. It will allow you to find the…

Dec. 28, 2009

This story of how a customer’s Tweet and PF Chang’s happening to be following that customer on Twitter is my pick as the best Twitter business story of 2009.    

Dec. 28, 2009

My father was reading the Sun Sentinel (a great newspaper by the way) when he commented on a Best Buy advertisement that he seemed to really like. Then I gave him my professional opinion. This was a classic example of…

Dec. 24, 2009

Well if this does not indicate a major shift from traditional media to new media, I don’t know what is! Pepsi has been advertising during the Super Bowl for 23 straight years! That takes us back to 1985, when they…

Dec. 17, 2009

While online advertising, has its pitfalls, one benefit that makes it such an attractive medium is the enabling technology to retarget ad respondents. Yet nearly one-half of specialized marketers told Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) in August 2009…

Dec. 15, 2009

Twitter is about to introduce some key features for business as they are fully aware of how important it is to offer some concrete marketing tools within its core functionality. The first of these is a feature called “contributors”, currently…

Dec. 11, 2009

Many of you may have noticed a message when you logged into Facebook this week which explained and walked you through the new privacy settings. Facebook is giving its users much greater control over who is allowed to see your…